UTM builder
Build UTM-tagged campaign links correctly, every time. Free UTM generator with presets for email, social and ads.
Standalone utility · no account connection · inputs stay on this device. JavaScript is required for calculations and file processing.
Your tagged link
Enter a full URL starting with https:// or http://.
Source and medium are required. Existing query parameters and the page fragment are preserved. No link is visited, shortened or stored.
About this tool
UTM tags tell your analytics where a visitor came from. This builder adds them correctly: source and medium required, consistent lower-case names, spaces replaced, existing parameters preserved. The presets follow the conventions Google Analytics groups by, so your reports stay tidy.
Put the tagged link in your email, your post, your ad or your QR code, and the campaign shows up by name in your analytics.
Questions
Which UTM parameters are required?
utm_source and utm_medium. Analytics tools use them to group traffic. utm_campaign is strongly recommended; term and content are optional.
Why lower-case?
Analytics tools treat "LinkedIn" and "linkedin" as two different sources. Lower-case, underscores and consistent names keep one campaign in one row.
Does this tool store my links?
No. It runs in your browser and keeps nothing.