Marketing Services Agreement
An agreement for an agency to provide ongoing marketing services such as SEO, social media, paid ads and content for a monthly fee. The client signs first, then the agency.
Written for general use, not for one country.
The PDF is free to download. Centilio Sign is free to start.
What it covers
The template has 13 parts.
- Services
- Fees and ad spend
- Reporting
- Accounts and access
- Content approval
- No guaranteed results
- Advertising law and platform rules
- Term and ending
- Handover
- Intellectual property
- Confidentiality
- Liability
- Governing law and whole agreement
What you will be asked
Have these details ready. The template needs them before anyone signs.
- Which marketing services will you provide?
- When do the services start?
- What is the monthly fee?
- What is the monthly ad budget, if any?Optional
Who signs
Everyone the template names, and what each one does.
- ClientSigns
- AgencySignsSends it
Where it fits
For ongoing marketing work by an agency or freelancer. Use the web design contract to build a website and the statement of work for a one time campaign project.
Before you rely on it
Original Centilio wording, not legal advice. Check advertising rules for the client's industry, such as health, finance, alcohol or cannabis, where extra limits apply, and the privacy rules for tracking and email marketing. Make sure account ownership and access match how the client's accounts are set up today.
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