Pulse is not out yet, so this is not a manual for it. It is what we would tell any growing business about sending email: how to write one people answer, how to get into the inbox, why open rate stopped meaning anything, how to build a list worth sending to, how to do cold email legally and without being hated, and how to move tools without wrecking a domain. None of it is written to sell you Pulse.
Product design preview · Pulse has not shipped. All features, screens and prices are proposals.
Pulse has not shipped. These screens, features and prices are proposals, not an app or beta. Email Outreach is described in the source as its precursor—not the full Pulse product. See the product directory for current stages.
Educational design notes, not legal advice or a guaranteed migration schedule. Verify provider requirements and applicable law before sending real email.
Zoho Campaigns is free for 2,000 contacts and 6,000 emails a month and is genuinely good. For outbound, Smartlead starts at $39 a month, billed in dollars, with unlimited mailboxes. We would rather say that than have you wait a quarter.
Email Outreach is live today and is what Pulse grows out of. Sign, Drive and Account are live beside it.
Tell us what you actually send and to whom. We are still designing, and the awkward requirements are the useful ones.
Five rules that outperform any template library.
The six things that decide it, in order.
And what to use instead.
Slowly, and from people who asked.
The rules, and the one that matters more than the rules.
The migration people are frightened of, done in a fortnight.
There is no universal target. Audience, permission, offer, message and measurement vary. The demo uses fictional percentages to illustrate the interface, not benchmarks or promised results.
Choose frequency based on the permission and expectations of the audience, then monitor relevant outcomes and opt-outs. The sample does not establish a winning frequency.
Legal requirements depend on sender and recipient location, consent, purpose and channel. Have qualified counsel review the applicable rules before contacting real people. Relevance is not a substitute for permission, and this preview establishes no legal basis.
The design proposes up to four, stopping on any reply or opt-out. This is a proposed product limit, not evidence that four is universally optimal.
The tools Pulse sits between. Check each product’s current stage while Pulse is built.
These proposed connections depend on the participating products launching. No shared-record service is operating in this preview.
Every reply, on the right customer record
The article the newsletter links to
The form that grows the list, filed with its source
A reply that becomes a meeting
The quote the sequence was arguing for
The landing page the form lives on
Wave 2 is the next build after the currently available tools. Leave your name and you will hear before the announcement — and tell us what you actually send, while it is still being designed.