Influencer Agreement
An agreement for a creator to make and post sponsored content for a brand, with the fee, approvals, ad disclosure and usage rights. The creator signs first, then the brand.
Written for general use, not for one country.
The PDF is free to download. Centilio Sign is free to start.
What it covers
The template has 12 parts.
- The work
- Fee and payment
- Approval before posting
- Clear ad disclosure
- Content and usage rights
- Exclusivity
- Conduct and product claims
- Removal
- Ending this agreement
- Confidentiality
- Independent contractor
- General
What you will be asked
Have these details ready. The template needs them before anyone signs.
- Which social accounts will the creator post on?
- What content should the creator make?
- When should the content go live?
- How much will you pay the creator?
- Should the creator stay away from competing brands for a while? Say none if not.
Who signs
Everyone the template names, and what each one does.
- CreatorSigns
- BrandSignsSends it
Where it fits
For sponsored posts a creator publishes on their own accounts. If the brand only wants to buy content to post on its own channels, use a freelance or content licence agreement instead.
Before you rely on it
Original Centilio wording, not legal advice. Ad disclosure rules come from bodies such as the FTC in the US and the ASA in the UK, and they change over time. Check the disclosure section, the licence and the contractor terms for where the creator lives before you approve it.
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