Choose Looker Studio if
Most of what you report on lives in Google Analytics, Google Ads, Sheets or BigQuery, someone is happy to build the reports, and free matters most.
Centilio InsightNight sight
CENTILIO INSIGHT / PLATFORM
A Looker Studio alternative for the numbers beyond marketing.
Looker Studio is Google’s free reporting tool, and a sensible choice for dashboards built on Google data. Insight is designed for the whole business — sales, cash, work, support and people — read from Centilio tools without building a report first. Insight has not shipped; Looker Studio is free and ready today.
not shipped · wave 3facts as of research in 2026no competitor prices quotedcorrections welcome
Product design preview · Insight has not shipped. All features, screens and prices are proposals.
Insight has not shipped yet.
Insight has not shipped. What you see here — the console, the features, the plans and the prices — is the design, written down in full so you can judge it before it exists. It sits in the third wave of Centilio tools, with no app, no beta and no date yet; a first version is planned to arrive with Centilio One. Join the waitlist and you will be told before anyone else.
Side by side
Centilio Insight and Looker Studio, side by side.
Facts as of research in 2026: what each tool is, who builds the reports and how it is priced — not list prices, which change. Check each vendor’s page for today’s detail, and tell us if anything here is out of date.
| Centilio Insight | Looker Studio | |
|---|---|---|
| What it is | Business analytics inside a business suite | Google’s free reporting and dashboard tool, formerly Data Studio |
| Built for | Owners and managers who want the whole business on one screen | Reports and dashboards, often on Google Analytics, Google Ads, Sheets and BigQuery |
| Who builds the reports | Nobody, to start: the reports every business needs come built (designed) | You, from a blank canvas or a template |
| Where the data comes from | Your Centilio tools, already joined; outside data through Loop and spreadsheets (designed) | Google connectors built in; partner connectors for other sources |
| Sharing | Read-only views, withdrawn at any time (designed) | Shared like a Google document, with view or edit access |
| Pricing model | Per business (proposed): Free, then $19 a month | Free; Looker Studio Pro priced per user |
| Availability | Not shipped — in design, wave 3 | Shipped and mature |
Choose
Which one to choose.
Choose Insight if
You want sales, cash, work, support and people on one screen without building it, your business runs on Centilio tools, and you can wait for wave 3.
The difference
Marketing reports and the whole business are different jobs.
Looker Studio is at its best on the data Google already holds for you. Insight is designed around the data your business tools hold.
A website and advertising report answers how people found you. The owner’s Monday question is wider: what was sold, what was paid, what is owed, which jobs are late and whether customers are waiting. Insight is designed to answer that one, from the records in Relate, Bill, Ledger, Track and Care.
Many businesses will keep Looker Studio for website and advertising reports and use Insight for the rest. That is a sensible split rather than a compromise.
If you switch, later
What moving from Looker Studio would take.
- Keep the old dashboard running. Insight is designed to sit beside it, so nothing has to be switched off on the first day.
- Start with the weekly five. Pick the five numbers you check every Monday and see whether Insight shows them the way you expect.
- Bring the odd ones as spreadsheets. A figure that lives outside Centilio can come in as an import while Loop connectors are built.
- Compare for two weeks, then decide. When the two agree, keep the one that took less of your time.
Questions
About switching.
Is Looker Studio free?
Yes, Looker Studio is free to use, and Looker Studio Pro adds team and administration features at a per-user price, as of research in 2026. Check Google’s page for today’s detail.
Does Insight connect to Google Analytics?
Not directly, by design. Outside data comes in through Loop connectors and spreadsheet imports, and which outside tools come first will be decided with the people on the waitlist.
Why pay for Insight if Looker Studio is free?
You may not need to: the Insight Free plan is proposed for up to three people. The paid plans add alerts, shared views and Celia’s explanations, priced once for the business at $19 a month on Pro.
Will I have to build reports in Insight?
No. Insight is designed to open on the reports every business needs, and you add your own only if you want to.
Is Insight available now?
No. Insight is in the third wave of Centilio tools and has no launch date yet. Join the waitlist to be told first.
Can I use both?
Yes. Keep Looker Studio for website and advertising reports, and use Insight for the weekly view of sales, cash, work and support.
Hear first when Insight opens.
Insight arrives in the third wave, reading from the tools that hold your numbers as each one ships. Join the waitlist and you will be told before the announcement; until then, Account, Sign and Drive are live and ready to use.