Proposed approach: authenticate first, preserve suppressions, and increase volume only as relevant delivery and complaint evidence supports it. There is no fixed warmup or migration duration that guarantees inbox placement.
Product design preview · Pulse has not shipped. All features, screens and prices are proposals.
Design targets only. Pulse has not been built or independently audited; this is not a certification, legal-compliance claim or guarantee of delivery.
Pulse has not shipped. These screens, features and prices are proposals, not an app or beta. Email Outreach is described in the source as its precursor—not the full Pulse product. See the product directory for current stages.
Design targets only. Pulse has not been built or independently audited; this is not a certification, legal-compliance claim or guarantee of delivery.
SPF, DKIM and DMARC on your own domain, with the exact DNS records, a check that they are live, and a plain-English line about what each one does. Google and Microsoft require all three from bulk senders; without them nothing else on this list helps.
Proposed approach: authenticate first, preserve suppressions, and increase volume only as relevant delivery and complaint evidence supports it. There is no fixed warmup or migration duration that guarantees inbox placement.
Engagement is the strongest signal there is. Pulse orders a send so your most recent openers go first and the dormant part of the list goes last — which does more for the inbox than any technical fix.
Google recommends a Postmaster Tools spam rate below 0.1%, never reaching 0.3%. This is not a universal Microsoft threshold. See the provider sources for the applicable scope; no live measurement is made here.
Hard bounces are removed automatically, soft bounces retried and then retired. A list that is not cleaned is a reputation being spent slowly, and every hard bounce you send to twice is a signal you are not paying attention.
Pulse tries to detect a purchased list at import and refuses to send to it. This costs us signups. One bought list damages the reputation of everyone else sending from the platform, so it stays.
Design targets only. Pulse has not been built or independently audited; this is not a certification, legal-compliance claim or guarantee of delivery.
A new domain has no reputation. Pulse ramps it, caps it per mailbox, and will not raise the cap because you are in a hurry. If you need to run high-volume outbound across dozens of domains from day one, Instantly and Smartlead are built for that and we say so on their comparison pages.
What Pulse is built for is the business with a real list, a real domain it intends to keep using for years, and a reason to email each person it emails. Everything on this page follows from that.
Design targets only. Pulse has not been built or independently audited; this is not a certification, legal-compliance claim or guarantee of delivery.
With Protect Mail Activity enabled, Apple can load remote content in the background regardless of engagement. Opens therefore need context; replies can also include automated responses and need review.
Pulse still records opens, because comparing two sends to the same segment in the same week is genuinely useful. It labels them estimates, keeps them below replies and clicks, and never puts them at the top of a report. A tool that still leads with open rate is showing you a number it knows is wrong.
Design targets only. Pulse has not been built or independently audited; this is not a certification, legal-compliance claim or guarantee of delivery.
Consent recorded, a working unsubscribe in every message including cold ones, a physical address, and one absolute suppression list shared with Relate. Encrypted in transit and at rest on AWS and Google Cloud; roles and SSO come from Account. EU, UK and Indian accounts will be able to ask for regional residency on Enterprise. None of this is running yet — Pulse is not built — and the page will be rewritten with what is actually true on the day it ships. This is not legal advice.
Design targets only. Pulse has not been built or independently audited; this is not a certification, legal-compliance claim or guarantee of delivery.
Because deliverability is the thing that actually breaks, and it is the reason people are frightened of moving. Every other part of an email tool is a preference. This part decides whether the message arrives.
Authenticate the domain: SPF, DKIM and DMARC. Pulse gives you the exact DNS records, checks them, and explains in English what each one is doing. Google and Microsoft both require this from bulk senders now, and an unauthenticated domain is not a slow start, it is a wall.
Proposed approach: authenticate first, preserve suppressions, and increase volume only as relevant delivery and complaint evidence supports it. There is no fixed warmup or migration duration that guarantees inbox placement.
Google recommends a Postmaster Tools spam rate below 0.1%, never reaching 0.3%. This is not a universal Microsoft threshold. See the provider sources for the applicable scope; no live measurement is made here.
Hard bounces are removed from the list automatically. Soft bounces are retried and then retired. A list that is not cleaned is a reputation being spent slowly.
Proposed approach: authenticate first, preserve suppressions, and increase volume only as relevant delivery and complaint evidence supports it. There is no fixed warmup or migration duration that guarantees inbox placement.
Proposed approach: authenticate first, preserve suppressions, and increase volume only as relevant delivery and complaint evidence supports it. There is no fixed warmup or migration duration that guarantees inbox placement.
The tools Pulse sits between. Check each product’s current stage while Pulse is built.
Design targets only. Pulse has not been built or independently audited; this is not a certification, legal-compliance claim or guarantee of delivery.
These proposed connections depend on the participating products launching. No shared-record service is operating in this preview.
Every reply, on the right customer record
The form that grows the list, filed with its source
The article the newsletter links to
A reply that becomes a meeting
The quote the sequence was arguing for
The landing page the form lives on
Design targets only. Pulse has not been built or independently audited; this is not a certification, legal-compliance claim or guarantee of delivery.
Wave 2 is the next build after the currently available tools. Leave your name and you will hear before the announcement — and tell us what you actually send, while it is still being designed.